Jesus is wandering around Jerusalem when he decides he really needs a
new robe. After looking around, he sees a sign for "Finkelstein, the Tailor."
He goes in and Finkelstein prepares a new robe for him which is a
When he asks how much he owes, Finkelstein brushes him off.
"No, no, there's no charge. But, may I ask a small favor? Maybe
whenever you give a sermon you could just mention a little something
about how your nice robe was prepared by Finkelstein the Tailor."
Jesus readily agrees and, as promised, plugs Finkelstein's robes every
time he preaches.
Some months later, He is wandering through Jerusalem and happens by
Finkelstein's shop. He is amazed to see a huge line of people waiting for
Finkelstein's robes. He pushes his way through the crowd to speak to
"Jesus, Jesus, look what a marvel you've been for business," gushes
Finkelstein. "Would you consider a partnership?"
"Sure, sure," replies Jesus.
"Jesus & Finkelstein it is."
"Uh, no, no," says Finkelstein. "Finkelstein & Jesus."
The two of them argue for some time about the name.
Finally, they come to a compromise decision.
They decide to name the new business "Lord & Taylor."